The Museum of Sports

The Museum of Sports

The Museum of Sports



The Museum of Sports Show on 860 WWDB looks back in time with nostalgic moments and memorabilia of the Good Old Days, as we continue to recognize and identify historic events in the making now!  We are forming memories every day, all of us.  The Flyers Stadium Series OT win over Pittsburgh –  Helluva comeback…  The odyssey of Nick Foles with the Eagles…  The demolition of Jaw’s Holiday Inn.  The stories are endless.

From that first ballgame with your dad…to getting your first autograph…or maybe taking your kid to their first game.  It’s that feeling you get every time you think of those memories…A feeling that brings us back to our Philly ‘field of dreams’ and our 860 WWDB ‘The Museum of Sports Show’ wants to go there with you, the sports enthusiast!

The Museum of Sports will be a permanent, interactive museum celebrating America’s greatest teams and athletes. It will be one of the world’s only museums celebrating all major sports.

The MoS will display world-class collections of priceless memorabilia, a high-tech array of digital and virtual reality activities for families and schools, plus a theater, sports restaurant, and shops for collectibles and memorabilia.


Lou Scheinfeld is a nationally known sports and entertainment executive with a successful background in managing and marketing of public facilities and sports franchises. He is president and CEO of The Museum of Sports and a veteran in producing major productions.   He recently served as Vice President of Development for Comcast-Spectacor in overseeing the closing and assets sale of the Spectrum and the implementation of new corporate projects, including Xfinity Live!

As founding Vice President of the Flyers hockey franchise in 1966 and president of the Spectrum, Lou, now a youthful 83 years of age, is credited with fathering innovative sports marketing concepts and establishing the Flyers and Spectrum as North American brands.   For over 50 years he was a close friend and advisor to the late Comcast-Spectacor Chairman Ed Snider.   Lou named The Spectrum, Prism, Spectacor, and Kixx soccer team and was instrumental in naming the Flyers. He created the Kate Smith-Flyers legend. Ed Snider called Lou “The most creative person I’ve ever known.”  He has spent the last seven years creating The Museum of Sports as a ‘Philly-flavored’ national destination.

Other accomplishments include City Editor, Phila. Daily News; Vice-President, Flyers; President Spectrum Arena; President, PRISM TV Network;  Senior Vice President. Spectacor; President, Philadelphia 76ers; and VP Philadelphia Eagles.

Born and raised in the Brewerytown section of North Philadelphia, Lou has 7 children and lives in Villanova with wife, Victoria.

Doug Shimell is an Emmy Award-winning journalist, who’s chased tornadoes, rooted out corruption and performed off-Broadway! He’s acted in commercials for AT&T, Activia and, ahem, Cologuard! (It is my demographic!) He’s appeared in films with Corbin Bernsen and produced long-running documentaries on Netflix. When Doug isn’t Emceeing events at Carnegie Hall or Jazz at Lincoln Center in NYC, he’s scouting locations for tourism videos in China. Doug also crafts compelling, client-driven pieces, strategies and branding campaigns with the gifted storytellers at . All of them are created with a veteran TV journalist’s eye toward storytelling, that draws you in like a “60 Minutes” or “Dateline” piece!

Susan Baxter is the Director of Community Outreach for The Museum of Sports. She is a proud Jersey girl and passionate sports fan. She is a Lock Haven University Alum and knows a thing or two about field hockey and wrestling. She is a proud Mom (she will mention her kids at least once during a conversation). She is an executive for an environmental firm for her day job. Her degree is in Sports Broadcasting and she has always wanted to return to it in some capacity. She is very active and supportive with The Museum of Sports project and works closely with the stakeholders to achieve the goals of the project. She loves hearing sports memories from fans and encourages them to call into the show. She loves meeting people who share her sports enthusiasm.  She is a huge Flyers and Sixers fan but her football heart belongs to the Denver Broncos. Susan is always trusting the process.

THE MUSEUM OF SPORTS SHOW, brought to you by DEPACE-FRANKLIN CARDIOVASCULAR CENTER,  Specialists in Non-Invasive Treatment

Franklin DePace Cardiology, Autonomic Dysfunction and POTS Center.   Learn more at

The Mollie Plotkin Group, looking forward to bringing the perfect speaker to your next live or virtual event.

HAPCO is Philadelphia’s largest association of landlords. It advocates for private rights, equitable tenant-landlord legislation, education and positive management practices.

Learn about the benefits of membership at  Follow them on Facebook at