Rita’s Offers Free Italian Ice, Debuts SKITTLES® Flavor for Spring 2025
Rita’s Italian Ice & Frozen Custard will give away free Italian Ice at all 575 stores on March 20, 2025. The chain is launching a new SKITTLES® flavor along with a crunchy candy topping option.

This spring tradition keeps going strong each year. Workers are getting ready for huge crowds expected at locations across the country as people queue up for their free treats.
People who use the mobile app get some extra goodies this year. Downloading and putting in a special code could win you free Italian Ice for a whole year.
They’re teaming up with Mars Wrigley to add SKITTLES® POP’D as a topping choice. These candies join the other mix-ins you can pick at the counter.

Workers make fresh Italian Ice every morning in the stores. They stick to the original recipe and method that’s been used since the company started.
This is their first time working with a candy brand. They hope it’ll make regular customers happy while getting new people to try their frozen treats.
The mobile app is a big part of their plans going forward. It keeps track of your visits and gives you extra points when you buy things throughout the season.
Past spring events have brought in huge crowds. The staff loads up on supplies to handle all the people who show up during the giveaway.
Rita’s started as just a little window service spot before growing into a nationwide chain, thanks to local support and special events like this.
Anyone can stop by during open hours to get a free regular Italian Ice in whatever flavor they want – no catch.